Guido Rossi, an international  expert in company law and a highly esteemed business lawyer from Milan, in this  astute volume entitled  “Il gioco delle  regole” (The Rules Game), resumes the line of reasoning that he initiated three  years ago in his previous book, “Il conflitto epidemico” (The Conflict  Epidemic, Adelphi, 2003) and broadens its frame of reference.
In his first book, he wrote of  imbalances (or “conflicts of interest”) in financial capitalism, which were  then developing from an “endemic” status to an “epidemic” one; thereby tending  to institutionalize inequalities (for example, by upsetting the normal function  of exchange, conflicts of interest threaten the basis of the free-market economy).  With his new book, Rossi’s analysis concerns the destruction of every form of  control. This disturbing development puts the very principle of juridical order  at risk.
Once again, the author  identifies the cause of the change in rules as the transformation of the capitalist  economy, especially in this period characterized by growing opposition to any  form of control over financial activities. In particular, he draws attention to  the tendency to substitute laws with agreements among the contracting parties  (with advantages only for the strongest) as a way of escaping state  jurisdiction. 
A privatization of the rules  that Rossi defines as “social contract theory”, a definition that can easily  give rise to misunderstanding. This phenomenon was studied ten years ago by Saskia Sassen. 
                            
Professor of Urban Planning at the University of Chicago, former professor at the Columbia University of New  York, well-known all over the world for her researches on globalisation. She is  the author of 
Le città globali (Turin  UTET 1997), 
Le città nell’economia  globale (Bologna Il Mulino 1997) and 
Migranti,  
coloni e rifugiati (Milan Feltrinelli 1999)
He  defined it as the outcome of “international private law” through the  arbitration of the big Anglo-American law firms and the evaluations of the  oligolpolistic agency of the rating market; in particular, 
Moody’s and 
Standard&Poor’s (
Fuori controllo, Il Saggiatore Milan, 1998).
Rossi makes the observation  that:
 “despite the lack of restraint of some of the  supporters of the free market, the only instrument available today for the  guardianship of the general interests is the law. The system is a prisoner of  this paradox. In other words, the reduction of the entire social body to a  crowd of contractors, and of the State to an intermediary among different  contractual interests, causes a substantial loss of importance of the law.”  (page 26).
In short, the recent tendency  to deregulate the markets in all countries of advanced capitalism is further  evidence that a rigorous legislative order no longer exists in the markets  themselves. A trend that is accelerating.
What does the 
irresponsible company grow out of? On this point, the  jurist Rossi can be helped by the sociologist 
Luciano  Gallinowho, in a book published last year, retraced the causes of these current  tendencies. Namely, this is the offspring of “managerial shareholder capitalism”,  which sees ownership—after a period of  absence between the post-war period and the second half of the 1970s—as a way  to re-direct  management criteria of the  companies, back into an alliance with the managers. This alliance was sustained  by the division of hefty dividends of the stock exchange, ensured by  speculation. (
L’impresa irresponsabile,  Laterza Bari 2005, page 35). This proved to be a catastrophic trend, not only  for its social effects, but also for the midterm results of some companies, who  had become prisoners to the concept of short-term returns, and the subsequent  spread of managerial irresponsibility.
The series of economic  scandals of  recent years—Enron and  Parmalat come to mind—confirms this point. The proliferation of instruments for  corporate self-government like the 
ethical codes (ironically  defined by the author as “corporate good manners”) did little to improve  matters.
                            
On the other hand, the  deregulation of the law at a global level not only disconnects the regulatory  functions of the State, but it also strikes down attempts to create a world  institutional system. For this reason, the crisis of the UN, during the war in Iraq, meant the  emergence of the WTO (World Trade Organization) as the only  international organization still working efficiently. Certainly this was not  the best organization to defend human rights, to work against the international  terrorism and to act as juridical supervisor of the accelerating moral dilemmas  resulting from new technologies (from biological research to individual  property rights).
                            What is the way out? Here,  Rossi is deliberately more vague: he presents Kant’s utopia of a ius cosmopoliticum in contemporary terms  and suggests a return  to the capacity of  the law to sanction and to a general culture that ostracizes  improper behavior. 
                            In other words,  a social condemnation represented by the ”sentence  of shame” or discredito as it was once practiced in Genoa at the end of the Middle Ages.  An insolvent creditor was put naked on a stone  slab, exposed  to the  mockery of merchants and other passers-by in  the central Piazza Banchi.